“In the run up to World AIDS Day on Dec 1 the usual flurry of publications surfaced. One example was the joint report from European Centre for Disease Prevention and Control (ECDC) and WHO entitled HIV/AIDS Surveillance in Europe 2018. From the outset the expectations of the reader were heavily managed; the press release accompanying the report began “With nearly 160 000 people newly diagnosed with HIV, 2017 marked another year of alarming numbers of new HIV diagnoses in the WHO European Region”. It then attempted to sound upbeat: “Encouragingly, the overall increasing trend is not as steep as before”. Clearly if this is your positive highlight then there is little to celebrate.”
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